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Hard Luxury Brands Use Apps to Retain Customers

Luxury jewelry and high-end watch brands are using the app strategy to retain customer loyalty. Read on to find out how.

Shoppers keep going back to retailers that offer them consumer rewards and after sales follow ups. At present, companies use different techniques for keeping in touch with past customers.

Both small and large companies are taking advantage of mobile marketing these days. This is because the number of mobile Internet users is increasing. Mobile apps provide consumers a convenient way of shopping.

Luxury jewelry brands like De Beers and Tiffany & Co. are also choosing mobile marketing for consumer retention. They keep consumers updated on current products and new launches.

These luxury brands commonly use mobile apps to provide many services. These apps inform consumers about different brands and their products. Consumers gain brand knowledge that they can later share with friends and family online.

Photo Credit: [http://blog.seo4site.com/wp-content/uploads/2012/09/mobile-app.jpg]
Online Shopping

Apps that let customers purchase items online can be easily downloaded on mobile phones. These apps let customers browse and choose among the various product lines. These luxury brands provide images and product descriptions along with rates and offers.

Consumers can browse, compare and purchase luxury items from the comforts of their home or office without having to visit the actual store. Mobile apps enable shoppers to buy using their credit or debit cards or online wallets.

Van Cleef & Arpels has an app that helps brides-to-be find the best options for their special day. It includes a wish list, bridal collection and various love stories that inspire brides-to-be.

Consumers can also manage their consumer loyalty rewards through these apps. Some brands utilize barcodes apps that can be used to get offers and discounts. These apps are usually free to consumers and come with low maintenance costs for the retailer.

Photo Credit: [http://www.digitaltrends.com/wp-content/uploads/2012/01/mobile-shopping.jpg]
Brand Awareness

Brands use mobile apps to educate customers about their company and product profile. Luxury brands include a product history profile along with images. Consumers can access information on the product they wish to buy. Retailers won’t have to utilize sales and marketing assistants to promote their brands.

Various apps also provide services for both current and future customers. Luxury brands like De Beers offer a feature that lets customers choose the right ring sizes. Consumers can also find the best diamond with the help of their online consultants.

When consumers search through a variety of engagement rings, they can easily share their selected items with friends through e-mail and social networking sites. They can also compare two rings by placing both images beside each other.

Photo Credit [http://blog.kiwitech.com/wp-content/uploads/2012/08/reach-ur-customer-through-mobile-App1.png]
Location-based Mobile Services

Luxury brands also provide online services for customers from specific geographical locations. These apps use GPS to provide store locations for consumers. Luxury companies use these location-based social sites and apps so customers can easily find their shops.

Consumers can use their current geographical location to find store locations and product offers as well. Companies reach consumers every time they browse their mobile apps. These apps increase foot traffic by letting customers find their nearest stores and by giving them offers particular to their

Photo Credit: [http://blogs-images.forbes.com/parmyolson/files/2010/10/sbux_iphone_london.jpg]
Consumer Follow Ups

Luxury brand companies can get in touch with previous consumers with these mobile apps. They can make consumers aware of product upgrades and new launches.

De Beers utilizes an app where customers can browse new and existing products. They have a bridal app that lets previous customers share products with bride-to-be friends and family. Other companies use special navigation bars where consumers can view latest products and compare these with existing ones.

Featured Image Photo Credit: <a href=”http://www.publicdomainpictures.net/view-image.php?image=15067&picture=smiling-shopper”>Smiling Shopper</a> by Vera Kratochvil

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